James founded Machine Finance in 2022 after identifying an opportunity to fill a gap in the market: to properly assist established and growing businesses who need a highly skilled, experienced and dependable finance brokerage that can help them scale – not just “facilitate” their finance.
While most brokers focus on speed, volume and churning through new customers, James takes the opposite approach. He believes that by investing time and effort into supporting his existing clients, he can help them scale their fleets effectively. By doing so, real growth is achieved for both his clients and Machine Finance.
With over a decade of experience in business finance, James began his career writing and submitting complex finance applications. That foundation gave him a competitive understanding of how lenders assess businesses and how to structure deals that get approved efficiently, strategically and at scale. With his strong application-writing background, he is able to clearly explain what lenders are looking for and simplify the process for clients. Today, he draws on that background to support Machine Finance’s clients – from smaller finance applications up to managing debt portfolios for large businesses exceeding $50 million across multiple financiers.
James specialises exclusively in machinery and equipment finance for the earthmoving, mining, transport, construction, agriculture and aviation sectors. He knows the industries, understands the equipment, and recognises the challenges business owners face in each sector. He brings sharp execution, practical solutions and clear guidance to every deal.
Known for his direct, down-to-earth approach, James doesn’t speak in bank jargon – he keeps it real. He’s focused on building long-term partnerships and giving business owners the clarity, transparency and confidence they need to expand their fleet and grow their operations sustainably.
Daniel plays the central role in deal strategy, lender engagement, and credit positioning. He’s the architect behind how applications are structured, negotiated, and placed – ensuring every deal is bank-ready and built to succeed.
With close to a decade at a Big Four bank, Daniel brings an insider’s perspective to every transaction – predicting lender responses, anticipating credit queries or concerns, and proactively shaping applications that can overcome the challenges of internal bank policies.
That insight gives our clients a significant edge: faster outcomes, stronger approvals, and far less wasted time. His technical capability is exceptional, and he moves seamlessly with clarity and confidence. Calm under pressure and clear on the detail, Daniel is a critical part of how Machine Finance consistently delivers outcomes where others may stall.
Daniel is a seasoned finance and banking professional with over 20 years’ experience in Equipment Finance for Heavy Industries. He began his career in finance leasing before moving to the Commonwealth Bank, where he spent a decade in roles spanning Complex Credit, Business Development, and Management. Following this, Daniel led operations and credit for a highly respected Equipment Finance brokerage before joining Machine Finance in 2025.
He holds qualifications in Business, Commercial Lending, and Broking, and brings in-depth knowledge of bank policies, credit processes, and broader financial product structures. With strong relationships across banks and non-bank financiers nationally, Daniel ensures Machine Finance clients are matched efficiently with the most appropriate lending partners.
Machine Finance was built for business owners in heavy industry who want more than just access to finance – they want clarity, capability, and confidence that their finance is being handled by professionals who understand how to get it done properly.
Whether you’re after a fast, hassle-free approval for a single asset, planning a full fleet expansion or just need support maintaining a large portfolio, we deliver sharp, structured business finance that works. From quick wins to long-term growth strategies, we’re here to make finance easier, cleaner, and more effective for operators who just want it done right.
We stay in our lane. By focusing solely on heavy industry, we’ve built a reputation for delivering clean execution and smart finance strategy. Our job is to remove friction and simplify complex decisions so you can stay focused on running your business.
Most brokerages try to do everything for everyone. That spreads them thin. At Machine Finance, we work with a focused client group where we add the most value – which is how we stay sharp, responsive, and committed to the outcomes we are known for delivering.
By partnering with us, you don’t just get a broker. You get a finance partner with senior-level experience, strong lender relationships, and a down-to-earth approach that helps you move forward with confidence.
Here’s what you can expect when working with us to secure the best finance possible, delivered with clarity, speed, and precision from start to finish.
For us, it’s about solving real problems by achieving meaningful outcomes. We tailor our solutions to your core needs, not what’s quickest or easiest for us. We aim to get it right from the start and into the future, so you’re not left with results that fall short of expectations.
Consulting on your business’s current lender spread, financial performance, and where your approval opportunities lie. We map out your ongoing strategy, so your business is positioned to maximise its approval outcomes – giving you the ability to make new equipment purchases and scale your fleet with confidence.
Know what equipment to buy but unsure if your business can get finance to support it? Give us a call – we’ll quickly assess whether finance can back the move. We’re also commercially minded, so if you’re exploring a fresh idea and want a second opinion, we’re happy to listen, offer insight, and help you think it through.
We coordinate everything on your behalf – from gathering financials from your accountant, working with your insurance broker to request cover on new equipment, and engaging your suppliers for tax invoices and key paperwork. While you focus on running your business, we handle all of your finance related administration with speed and precision.
We maintain strong relationships with trusted accountants, insurance brokers, mortgage brokers, suppliers, valuers, bankers, and more. If there are gaps in your current network, we can connect you with professionals we’ve worked with and know can deliver – helping lift the standards across every part of your operation.
We operate as a smaller team of highly experienced industry professionals. Our clients value the one-on-one relationship, high service standards and clear cut-through. You’ll never deal with someone inexperienced or underqualified – giving you full confidence that your finance is being handled properly from day one.
At Machine Finance, we partner with Australian businesses to deliver smarter, growth-focused finance solutions. More than just a Broker, we act as a long-term partner – aligning finance strategies that gel with your growth ambitions. Whether you’re expanding your fleet, upgrading equipment, or acquiring a new business, our flexible, industry-driven finance solutions help you move forward -faster and smarter.
